Toyota World Runners
on HOW IT STARTED:
Hi, thanks for checking in.
This is our first ever blog post, so we figured an introduction was in order.
At the time of writing, TWR is 27 months old. Our first YouTube video went live on January 17th 2020. In that time we've had plenty of opportunities to figure out what this
brand is all about.
With humble beginnings of starting and growing an Instagram account and YouTube channel we initiated our journey and launched ourselves into the world of content creation and brand building.
ON THE TRIP:
It all started with an idea.
Back in 2017 I was struck with the idea to attend a festival in Argentina that would be based around the solar eclipse that was happening in December of 2020.
However, I was dead set on driving.
Stacey and I started dating in April of 2019 and about 3 months into our relationship I divulged that I was going to drive to South America. It was a bit of an ultimatum for her, but luckily she is an avid world traveler and was equally as stoked on the idea. Behind the stoke came all the questions of HOW, and the other logistics of such an undertaking, but we'll save that for a future write up.
I had concluded that we would start a YouTube channel and build up an online income somehow so we could make the trip possible. It was all a mystery still at that point, but the desire what alive and strong.
on us:
Stacey and I are 90's babes. 93 till infinity! We both hail from beautiful Vancouver Island and grew up in neighboring towns. I'll spare you the sappy details, but it's safe to say our interests, dreams and values align perfectly. She also shared this strange addiction to Old trucks which was a like magnet for me!
We both have interesting stories of careers and travel. Perhaps another post about that? I've always had a passion for creative endeavors, yet have often locked myself into worldly pursuits of finance and money while stifling my creative pursuits. Stacey helped free me of that.
Every year since she left high school she had gone on an epic trip for 1-2 months backpacking and exploring incredible parts of the world. I remember creeping her Facebook album called 'being a life liver' and was always left inspired and in awe. She has been the largest motivator of this pursuit in starting TWR and our trip.
ON COMMUNITY:
Y'all are rad people!
Around a year into our content creation journey we realized something very cool was happening... People were enjoying our stuff! That was a neat feeling. It also sparked the realization that this is a genuine community of people who share similar values.
Values of adventure, honest living, being a life liver! And of course, badass old trucks!
With that knowing, we will be doing our best to create something that makes you feel a part of this community, because you are! The people we've met, had conversations with and who engage with us on our socials are truly what keep us excited to keep going!
So, I'll leave you with this - what do you want to see that would make you feel even more connected to this community? Maybe a forum to post and ask your own questions and share your builds? I think that would be pretty sweet! Maybe a discord channel to have conversations on? We're all ears!
Thank you so much for being here and reading.
Until next time, remember,
BE RARE
and,
EVERY SEASON IS CAMPING SEASON.